To support the marketing and sales activities of Lufthansa Technik AG, we developed a responsive HTML5 application that works without an operating system, as well as a pool of exciting interactive content.
Client: Lufthansa Technik AG
Project period: 6 months
Target medium: Tablet/PC
Team members: 4
The challenge
Presenting technological topics such as maintenance in an emotional, innovative and casual way was the main task of the A350 working group at Lufthansa Technik. There were not any photos yet of the A350 at the start of the project. And when it came to content in general, the fundamental work was still in full swing. On top of this, the timeline of six months was quite sporty.
The solution: Simply render it!
An essential part of the concept we developed was impressive and emotional images that could transport the technologyleadership of Lufthansa Technik. Over the course of the project, a complete 3D model of an A350 was generated on the computer, given texture and staged in various environments, also using computer-generated imagery. Our 3D specialist designed a maintenance hall, including realistic heterogeneous lighting – in other words, a mix of artificial ceiling lighting and daylight falling through the hall’s doors. To keep the deadline, work on the UI/UX design took place at the same time, along with the initial development of the software architecture.
Web, iOS, Android – and all of it on various devices
To satisfy the requirements of the cross-device strategy, we reviewed various technological solutions and finally chose the AngularJS framework as the basis for our own development. This enabled us to cater to all the required end devices and, in addition, build the application to feature a responsive design. Be convinced yourself by the results: a350.lufthansa-technik.com
User experience design
Our concept put a special emphasis on the user interface. Numerous fast design rounds and reviews resulted in an elegant and very lean UX design. It offers the user various navigation options: from simple swiping on tablets to traditional menu navigation for PCs.
„We were convinced by the innovative ideas, a very client-centric approach and the bundled competence in a small team.“
Jan-Alexander Otto
Project Manager „A350 Marketing“ Lufthansa Technik AG
