AR City Guide

Customer experience

Education

Visualization

Tourism offers endless possibilities for augmented reality apps. It could no doubt be an interesting way to explore a new city. It could show information and play videos, it could display pre-programmed sightseeing routes or let tourists set a destination, and it will create a sightseeing route that leads there.

Benefits

Sightseeing could become more attractive and especially appealing to younger people. AR tours are also available at any time. An AR travel guide could be beneficial for cities, landmarks, and other places.

Challenges

These apps could become a threat to city guides, that wouldn’t get booked any more as they would no longer be needed. Furthermore, many cities regulate guided tours for tourists - could there be a source of conflict?

Take away

Augmented Reality city guides can make for a fun, interactive and flexible way of sightseeing. Especially, the flexibility they offer is attractive to all sorts of tourists.