Interior Design with Augmented Reality

IKEA Place using AR to place a seat in a room

Customer experience

Sales

Visualization

Interior design is one of the most obvious industries that can benefit from augmented reality at this stage. The technology doesn’t even have to be perfect to achieve a satisfying result.

An AR app could allow customers to virtually place furniture in rooms, save design ideas and arrangements, and assemble a shopping cart of selected furniture to proceed right to the checkout.

Benefits

Augmented reality mostly serves the purpose of making the buying process for customers as easy as possible. This has huge benefits for e-commerce since people can buy with more confidence which also leads to less return.

The technology could also be used by professional interior designers to actually give clients a real life tour through their creation.

Challenges

Some potential customers could be concerned about their privacy. After all, they are using their smartphone in their home while being connected to an app. It has to be made clear which data is being stored where. Also, apps have to be tested sufficiently for their accuracy since people are buying furniture. This is only beneficial if it actually looks real and actually matches the product.

Take away

In conclusion, when all privacy concerns have been dealt with, augmented reality can be extremely useful when it comes to interior design. Companies and customers equally benefit from the technology. And on top of that, these systems could even be employed in professional environments.

Examples

IKEA Place

Wayfair Spaces

Wayfair Spaces is an Augmented Reality interior design application for the MagicLeap 1 platform.

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Matthias
Matthias Hamann
Digital strategy and concept

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Augmented Reality 2021 - 60+ AR use cases and hundreds of examples | Product Hunt