AR Motorcycling


Motorcycling is quite a bit more demanding than driving a car. Both hands on the handlebars, keeping the balance, high speeds - all of that occupies the mind. Certain solutions could ease that situation by taking things like navigation and music control out of the drivers hands using, for example, voice control.


The clearest benefit is safety. When drivers can fully focus on driving without needing to reach for the phone to, for example, change routes, there is less of a potential threat to others and themselves in traffic. That is especially true for higher speeds where reaction times are a lot more critical and distractions can be fatal.


Safety can only improve if there is no need for the use of a smartphone. Meaning, AR goggles or special helmets are necessary for this technology to really make a difference. And still, there is always the risk that AR elements could restrict the drivers view and make driving more dangerous.

Whether that is problematic, especially in comparison to not having such a system at all, greatly depends on the implementation.

Take Away

If AR is used in traffic, it needs to be done right. It is probably a fair question to ask if the current AR technology is advanced enough to have lives depend on it. But that also means big opportunities for tech companies or start-ups.


Jarvish Helmets

Jarvish builds smart helmets that are made to enhance the biking experience.

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The company Livemap aspires to build a motorcycle helmet that "projects" navigation details right onto the road.

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Augmented Reality 2021 - 60+ AR use cases and hundreds of examples | Product Hunt