Marker-based AR

These markers, often in the form of QR codes or unique images, serve as reference points for the AR software to determine the exact position and orientation of the virtual objects.

Once the marker is recognized, the virtual content is overlaid and displayed interactively.

How marker-based AR works

Marker-based AR is based on the recognition and interpretation of visual markers by a camera and AR software. The basic steps are

• Marker recognition: The device's camera scans the environment looking for predefined visual markers.
• Positioning: Once a marker is recognized, the software determines the position and orientation of the marker in space.
• Overlay: The software overlays the marker with virtual content displayed in real time.

Advantages of marker-based AR

• Precision: By using markers, virtual content can be placed exactly where it is needed.
• Simplicity: Creating and using markers is relatively simple and inexpensive.
• Interactivity: The user can interact with the virtual content, creating an immersive experience.

Applications of marker-based AR

• Education: Interactive learning materials can be delivered via marker-based AR to enhance learning.
• Marketing: Businesses can use AR experiences to showcase their products and services in innovative ways.
• Gaming: Marker-based AR games provide an immersive gaming experience by integrating virtual characters and objects into the real world.

Facts and Features

• Defined visual markers: Marker-based AR uses specific visual markers such as QR codes, images, or patterns to recognize and position virtual content.
• Easy to implement: Creating and using markers is relatively simple and inexpensive, making the technology accessible to a wide range of applications.
• High accuracy: Using markers, virtual content can be precisely placed in predefined locations in the real world.
• Interactive experiences: Users can interact with the overlaid virtual content, creating immersive and engaging experiences.
• Innovative marketing: Companies use marker-based AR to present their products and services in creative and memorable ways, resulting in higher customer engagement.
• Real-time overlay: Marker recognition and overlay occur in real time, resulting in seamless and smooth AR experiences.
• Ease of use: The technology is easy to use and does not require extensive technical expertise, making it ideal for use across multiple industries.